Asia Pacific Marketing & PR Firm

STRATUM

Built in layers. Seen everywhere.

Book a Discovery Call

Our Presence

Philippines Asia Pacific
Marketing Strategy Public Relations Brand Identity Digital Marketing SEO & Paid Media Technology Crisis Communications Investor Relations Marketing Strategy Public Relations Brand Identity Digital Marketing SEO & Paid Media Technology Crisis Communications Investor Relations

100%

Client retention rate

Avg. brand recall lift

90

Days to first results

APAC

Asia Pacific presence

Stratum Group — Services Showreel

What we do

Six disciplines.
One firm.

Six disciplines working together as one complete brand growth system. That is the Stratum difference.

01

Marketing Strategy

Campaign architecture, audience positioning, and growth frameworks built for your market and goals.

02

Public Relations

Media coverage, reputation management, and press strategy that puts your brand in the right rooms.

03

Brand Identity

Visual identity, brand voice, and positioning systems that make you unmistakable and enduring.

04

Digital Marketing

SEO, paid media, social strategy, and analytics that convert attention into compounding revenue.

05

Technology

Digital platforms, marketing tech stacks, and automation built to scale alongside your growth.

06

Market Research

Audience insights, competitive landscape analysis, and market intelligence that ground every strategy in real data before a single dollar is spent.


Our Work

Client results that
speak for themselves.

Seven engagements across industries. Real numbers, no embellishment.

Tech Startup — B2B

Brand reposition secured ₱40M Series A narrative

A SaaS startup needed a sharper investor narrative ahead of fundraising. We repositioned the brand from product-first to vision-first, rewrote all pitch messaging, and drove 6 investor-facing media placements in regional tech press.

6

Investor features

₱40M

Round raised

StrategyPR

E-Commerce — Retail

220% organic traffic growth in six months

A retail brand spending heavily on ads with no organic foundation. We rebuilt their SEO strategy, launched a content program, and restructured paid media — delivering compounding returns.

220%

Organic growth

4.8×

ROAS

DigitalSEO

Aesthetic Clinic — Wellness

1,200 to 18,000 Instagram followers converting to bookings

Redesigned the clinic's entire content strategy and social presence. Within five months, followers grew to 18K with meaningful conversion — DMs replaced paid acquisition as the primary booking channel.

18K

Followers

40%

Lower CPL

SocialDigital

Real Estate — Developer

Full rebrand launched, zero legacy clients lost

Managed a complete brand overhaul for an established property developer — new identity, positioning, and digital rollout — while protecting all existing client relationships through careful transition communications.

22

New clients Q1

0

Clients lost

BrandingPR

Food Manufacturing — FMCG

National retail placement through brand credibility campaign

Built a B2B PR campaign targeting retail buyers in four major supermarket chains. Secured 8 media features, elevated brand credibility, and created the narrative that opened the door to shelf space.

4

Retail chains

8

Media features

PRStrategy

Logistics — B2B

Digital transformation for a 20-year legacy brand

A traditional logistics firm needed to compete digitally. We built a new website, launched Google and Meta campaigns, and established LinkedIn thought leadership — tripling lead volume in four months.

3.1×

Lead volume

67%

Lower CPL

TechDigital

Recruitment — HR Tech Startup

Recruitment platform launched with 2,400 job listings in 90 days

An HR tech startup needed a launch strategy that would attract both employers and job seekers simultaneously. We ran a two-sided campaign — B2B PR targeting hiring managers and digital marketing targeting active job seekers — creating the network effect needed to reach critical mass at launch.

2,400

Job listings at launch

18K

App downloads

90

Days

Launch StrategyPRDigital

Market Research — FMCG

Market intelligence report shaped a ₱200M product expansion decision

A consumer goods company needed to understand consumer sentiment across three Southeast Asian markets before committing to a product line expansion. Our market research team delivered a full competitive landscape, buyer persona mapping, and demand analysis — saving the client from a misdirected investment and redirecting strategy toward a higher-margin opportunity.

3

Markets researched

₱200M

Decision informed

6wk

Delivery

Market ResearchStrategy

The Stratum Difference

Architecture,
not just tactics.

Most agencies hand you executions. We hand you a system. Every campaign is grounded in research and built to compound over time.

Average brand recall increase within 90 days of engagement

12+

Media placements secured per client in the first quarter

100%

Client retention rate since our first year of operations

Research & Intelligence01
Strategy & Positioning02
Creative & Branding03
Execution & Campaigns04
Reputation & Growth05

How we work

The Stratum
Method.

Four layers. Every engagement. No shortcuts.

01

Discovery

Understand the terrain

Brand audit, audience research, and competitive landscape analysis before we write a single word or design a single asset.

02

Strategy

Lay the foundation

Brand architecture, messaging, channel strategy, and a 90-day execution roadmap built for your specific market.

03

Execution

Build in layers

Campaigns, content, PR, and digital activations deployed in coordinated layers for compounding impact.

04

Growth

Measure and scale

Monthly reporting, performance reviews, and strategic pivots that ensure your brand grows — not just your campaigns.


Our Presence

Philippines &
Asia Pacific.

With an office in the Philippines and active client presence across Asia Pacific, Stratum Group operates where the region's most ambitious brands are being built.

Head Office

Philippines

Our headquarters — home to strategy, creative production, digital execution, PR, and brand activation for Philippine and Asia Pacific markets.

"Built in layers. Seen everywhere — across Asia Pacific."

Asia Pacific Client Presence

Singapore

Philippines

Malaysia

Indonesia

Thailand

Vietnam

Hong Kong

Australia

Japan

HQ
Office
Client presence

What clients say

Real brands.
Real results.

★★★★★
"Stratum didn't just run our campaigns — they rebuilt how we think about our brand entirely. The results followed naturally."
MS

Maria Santos

CEO, Bloom Retail Group

★★★★★
"We went from invisible online to being featured in three major business publications in under 90 days. Stratum made that happen."
RV

Rafael Villanueva

Founder, Verde Coffee Co.

★★★★★
"The team understood our brand better than agencies we'd worked with for years. Sharp strategy. Sharper execution."
AC

Angela Cruz

Marketing Director, Lumina Living

★★★★★
"Our digital marketing used to feel scattered. Stratum gave us a real system — cost per lead dropped 40% in two months."
JR

James Reyes

COO, Nexatech Solutions

★★★★★
"I was skeptical — we'd been burned by agencies before. Stratum was different. Every promise, delivered on time."
KL

Karen Lim

Owner, Kasa Skincare

★★★★★
"Working with Stratum felt like having a full in-house team. Strategic, fast, and always bringing fresh thinking."
BT

Ben Tan

CEO, PrimePath Logistics

★★★★★
"Stratum helped us rebrand without losing a single client. In the first quarter post-launch, we gained 22 new ones."
IG

Isabel Garcia

Managing Partner, Grandview Realty

★★★★★
"The PR strategy alone was worth the retainer. We landed BusinessWorld coverage in month one. Investors noticed immediately."
MP

Miguel Pascual

Founder & CEO, Fundly PH

★★★★★
"Our Instagram went from 1,200 to 18,000 followers in five months — and it converted. DMs replaced paid ads as our booking engine."
SN

Sofia Navarro

Owner, Suki Aesthetic Clinic

★★★★★
"Stratum thinks about your brand the way you do — with care, intention, and a long-term view that most agencies don't have."
DM

David Morales

CEO, Morales Food Group


Insights

From the
Stratum desk.

Market research, business updates, strategy, PR, and digital — filtered by topic.

Market Research

The state of Philippine consumer confidence in 2026: what brands need to know

Our latest consumer sentiment study across Luzon, Visayas, and Mindanao reveals a market that is cautiously optimistic — and the sectors positioned to benefit most.

June 202611 min
Market Research

Southeast Asia digital ad spend 2026: where brands are shifting budget and why

Meta and Google still dominate but TikTok and programmatic are taking share fast. Our regional analysis covers Indonesia, Philippines, Thailand, and Vietnam with channel-by-channel breakdowns.

May 20269 min
Market Research

Employer branding in the Philippines: what candidates actually want in 2026

We surveyed 1,200 active and passive job seekers across industries. The findings challenge what most companies assume about compensation, flexibility, and brand reputation in talent acquisition.

April 202610 min
Market Research

APAC PR landscape report: earned media vs paid, what's winning in 2026

Based on 500 brand audits across Asia Pacific, this report breaks down which sectors are winning with earned media, where paid is losing ground, and what the data says about the next 18 months.

March 202613 min
Business Update

Stratum Group expands Market Research practice — now serving enterprise clients across APAC

We've formally launched our Market Research division with a dedicated team of analysts, a proprietary research methodology, and the capability to deliver full competitive landscape and consumer insight studies within six weeks.

June 20263 min
Business Update

Stratum Group onboards three enterprise clients in Q1 2026 — including two regional recruitment firms

We're proud to announce the addition of three new enterprise accounts to our roster this quarter, marking a significant milestone in our growth across the recruitment and HR services sector.

May 20264 min
Business Update

Why Stratum launched a Recruitment Marketing specialisation — and what it means for HR brands

Recruitment firms face a unique brand challenge: they must simultaneously attract top employers and top candidates. Here's why we built a dedicated offering, and the results our first clients are already seeing.

April 20266 min
Business Update

Introducing Stratum's 2026 APAC Brand Confidence Index — a quarterly benchmark for regional brands

Starting this quarter, Stratum Group will publish a quarterly index tracking brand confidence, marketing investment intent, and consumer sentiment across five key APAC markets. Here's what the first edition reveals.

March 20265 min
Strategy

Why your marketing isn't working — and it's not your budget

Most brands think campaigns underperform because of spend. The real reason is almost always positioning or weak messaging.

May 20258 min
Public Relations

The PR pitch that journalists actually respond to

Journalists receive hundreds of pitches a week. Here's exactly what makes one stand out — and what gets yours deleted.

April 20255 min
Branding

Your logo is not your brand. Here's what is.

Too many businesses invest in a logo and call it branding. We break down the five components that actually build brand equity.

April 20256 min
Digital Marketing

Why we stopped boosting posts — and what we do instead

Boosting is the most expensive way to get the least results. Here's the smarter paid social approach we use for clients.

March 20257 min
Strategy

The retainer vs. project debate — which is right for your brand?

The answer depends on where your brand is, where it's going, and what kind of growth you're after.

March 20255 min
PR

Crisis PR in the age of social media: respond before it escalates

A single negative post can spiral in hours. Brands that come out stronger have a response framework ready before any crisis.

Jan 20259 min
Market Research

How to brief a market research agency — and what to do with the findings

Most research projects fail not because of methodology but because the brief was vague and the findings were never actioned. Here's how to get real ROI from market intelligence.

Feb 20267 min

Ready to scale

Let's build
something lasting.

We take on a limited number of new clients each month to ensure every engagement gets the depth it deserves.

Book a Discovery Call

Or write to us directly at hello@thestratum-group.com

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